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Many of Applause’s early shows were adaptations of international formats, series and literary adaptations, a strategy that it shaped with the U.K.’s BBC Studios and which continues today.
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Eventually it is going to be the quality of your content and the scale of it.” “The key differentiator from one platform to the other becomes the content. And all platforms, he reckons, are hungry for good content. Nair reckons that by working with multiple, rival platforms Applause gets to learn about both local market conditions and international best-practices. They’ve just got to make a buying decision.” “And they realized that they have a need gap. In the beginning (buyers at streaming companies) were a little unsure as to who we are and what exactly we are doing,” said Nair, distancing Applause from producers that need production finance or await a commission.
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“In India, I think we were a bit like the first of our kind, somebody who’s going out there, creating series and then coming and showing you the finished tape, ready to license it to you. We do films, series, factual entertainment and documentaries and animation.” “The approach is that we are a content studio. We have to work with many different people in a collaborative manner: creative people, business people and be able to put these parts together,” said Nair. And, two, you’ve got to be able to work with all kinds of partners. One is you’ve got to create all types of content, because any one type is not going to take you there. “If you’re going to make a billion-dollar company, there are two or three moving parts. Speaking Tuesday at the APOS India conference, Nair described the strategy as a akin to being an alchemist. Rather it is positioning itself as a gun for hire, and a creative studio that will work with everyone.
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Built with the backing of the Aditya Birla conglomerate, Applause shows no interest in becoming a streamer or venturing into India’s still large broadcast TV market. Buy an Amar Chitra Katha subscription and gift your child the treasures of India.In the space of five years, TV veteran Sameer Nair has built Applause Entertainment into a powerhouse supplier of Indian content that is being hungrily consumed by the sub-continent’s streaming platforms. Have an adorable collection of books for your children. Please visit their website for more details:
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It offers free Shipping Above Rs 500 for books and totally free shipping for subscription, Secure & Safe Shopping for buyers. Amar Chitra Katha 1 Year Subscription + FREE Tinkle Double Digest Pack of 10.Our unique subscription programme makes it possible for every Indian family to access and read hundreds of exciting stories in the comfort of their homes.These titles, handpicked by the editor, include a wide-ranging mix of stories from the epics and the Puranas, from the wisdom of the Panchatantra, the Jataka, the Hitopadesha and the Kathasaritasagara, from the best of Indian classical literature and from the exciting pages of Indian history. The subscription offers home delivery of 3 select ACK titles every month.Amar chitra katha More about “Treasure of India “subscription: It provides a discount on the original price which saves money. Good news is that, A mar Chitra Katha has launched “Treasures of India” subscription programme across India and worldwide. These books will surely help your child to learn and know more about Indian mythology. They also have comics, magazines, Activity books, learning series, writing series on their website. Amar Chitra Katha has a wonderful collection of storybooks on Indian mythology.